Google API Data Usage
& Privacy Policy.

1. Google Search Console

Our Google Search Console integration allows users to connect their Search Console properties with their account on our platform. This integration helps users monitor organic search performance and understand how their websites are performing in Google Search.

Information We Access

Depending on the functionality used by the user, our application may access information associated with Search Console properties that the authorized Google account can access, including:

• Search Console properties and websites
• Search queries
• Search impressions
• Search clicks
• Click-through rate
• Average search position
• Search performance by page
• Search performance over time
• Other Search Console performance information available to the authorized property

Why We Access This Information

Search Console data is required to provide SEO and organic search reporting functionality. The information helps users understand how their websites appear in Google Search, which search queries generate visibility and traffic, and how search performance changes over time.

How We Use Search Console Data

Search Console information is processed and displayed within our platform's SEO and reporting features. Users may use this information to monitor:

• Organic search traffic
• Search visibility
• Search rankings
• Search queries
• Page-level search performance
• Changes in clicks and impressions
• Overall SEO performance

The information is used to provide reporting and insights for the website or business associated with the user's account.

2. Google Analytics 4

Our Google Analytics 4 integration allows users to connect an authorized Google Analytics property with their website or workspace on our platform. The integration provides website traffic and engagement information that helps users understand how visitors interact with their websites.

Information We Access

Depending on the reports and functionality available to the user, our application may access Google Analytics information such as:

• Users and Sessions
• New users and Page views
• Engagement metrics and Engagement time
• Traffic sources and Landing pages
• Events and Conversions
• Device, platform, and geographic information available through the authorized property
• Other Analytics dimensions and metrics required for reporting

The specific information accessed depends on the Google Analytics property authorized by the user and the functionality being used.

Why We Access This Information

Google Analytics information is required to provide website analytics and performance reporting. It allows users to understand website traffic, visitor engagement, acquisition channels, events, conversions, and other performance indicators.

How We Use Analytics Data

Analytics information is processed and presented through dashboards, reports, charts, and other analytics features within our platform. The information may be used to help users:

• Monitor website traffic
• Understand visitor behavior
• Analyze traffic sources
• Review page performance
• Monitor events and conversions
• Identify changes in website engagement
• Evaluate website performance over time

Analytics data is used to provide the reporting and insights requested by the user.

3. Google Business Profile

Our Google Business Profile integration allows users to connect business locations and related business information that they are authorized to manage through their Google account. This functionality helps businesses maintain visibility of their Google business information alongside their website, SEO, and analytics information within our platform.

Information We Access

Depending on the functionality authorized and available to the user, our application may access information such as:

• Google Business Profile accounts and Business locations
• Business names, addresses, and phone numbers
• Business websites and categories
• Location status
• Business profile information available through the authorized Google APIs

The information available to our application depends on the Google account permissions and business locations that the user is authorized to access.

Why We Access This Information

Business Profile information is required to identify and associate the user's Google business locations with the appropriate business or workspace within our platform. This allows users to maintain a centralized view of their online business presence.

How We Use Business Profile Data

Business Profile information may be used to:

• Identify business accounts and locations
• Associate locations with the correct workspace
• Display business information within the platform
• Support business profile management functionality
• Provide business-related reporting
• Help users monitor their online business presence

Business Profile data is used only to provide functionality associated with the user's authorized business account.

4. Google Account Information

When a user connects a Google account, our application may receive basic account information required to identify the authorized Google account. This may include:

• Google account email address
• Basic profile information
• Account identification information required to maintain the integration

This information allows us to associate the authorized Google services with the correct user account and workspace. It may also be used to display the connected Google account within the platform and maintain the user's integration. We do not use basic Google account information for unrelated advertising or marketing purposes.

5. How Google Data Is Used

Information obtained through Google APIs is used to provide features and services requested by the user. The primary purposes include:

• SEO and Search Reporting: Search Console information is used to provide organic search performance and SEO reporting.
• Website Analytics: Google Analytics information is used to provide traffic, engagement, event, and conversion reporting.
• Business Profile Management: Google Business Profile information is used to identify and associate business locations and related business information with the user's workspace.
• Centralized Reporting: Information from supported Google services can be presented within a centralized platform so users can monitor their website and business performance without manually consolidating information from multiple Google services.

6. Data Security

We take reasonable technical and organizational measures to protect information obtained through Google APIs. Google integration information is associated with the user account and workspace that authorized the integration.

Access to this information is restricted according to the application's authorization and access-control mechanisms. Authentication credentials and tokens associated with Google integrations are treated as sensitive information and are protected against unauthorized access.

We continuously review and improve our security practices to protect information processed through our platform.

7. Data Sharing

We do not sell Google user data.

Google data accessed through our integrations is not shared with third parties for their independent advertising or marketing purposes.

Where necessary to operate our platform, information may be processed by service providers that support infrastructure, hosting, security, application operations, or other services required to provide our platform. Such processing is limited to the purposes necessary to operate and maintain our services.

We do not use Google user data for advertising purposes unrelated to the functionality provided by our platform.

8. Data Retention

Google-related information is retained only for as long as reasonably necessary to provide the associated functionality, maintain the user's account, provide reporting, and meet applicable legal, security, or operational requirements.

Retention periods may vary depending on the type of information and how it is used within the platform. When information is no longer required, we take reasonable steps to delete or securely dispose of it in accordance with our applicable data retention practices.

9. Data Deletion

Users may request deletion of information associated with their account or Google integrations, subject to applicable legal and operational requirements.

When a valid deletion request is received, we take reasonable steps to remove applicable information from active systems in accordance with our data deletion procedures. Information may remain temporarily in secure backups or may be retained where necessary to comply with legal, security, fraud-prevention, or other legitimate operational requirements.

10. Disconnecting Google Services

Users remain in control of the Google accounts and services they connect to our platform. Users may revoke our application's access through their Google account settings and third-party application access controls.

When access is revoked, our application can no longer use the revoked authorization to retrieve new information from the corresponding Google service. Where the functionality is available within the platform, users may also disconnect their Google integration from their account or integration settings.

11. Google API Services User Data Policy

Our use of information obtained through Google APIs is subject to Google's applicable policies and requirements, including the Google API Services User Data Policy.

We use Google user data only to provide the functionality described on this page and within our application. We do not sell Google user data. We do not use Google user data for purposes unrelated to the functionality provided through our Google integrations.

12. Changes to This Policy

We may update this page when there are changes to our Google integrations, application functionality, security practices, data-handling procedures, or applicable requirements.

Any material changes will be reflected on this page along with an updated revision date. We encourage users to periodically review this page to understand how information obtained through Google APIs is used and protected.